The service is called Site3D Configurator. It is available at https://configurator.site3d.site.
This SaaS works according to the following scheme: upload a 3D model in GLB format, configure it using a simple graphical interface, get the code and paste it into your website.
Among a large number of settings, it is possible to change the texture of the environment, set any color options, textures and geometries to various parts of the model, run animations and much more.
A month of free trial period is offered for full testing of the service.
According to the founder of the service, Alexey Tkachenko, Site3D Configurator was created with the aim of popularizing the use of 3D technologies in web resources by reducing technical barriers to their integration into business.